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Mark Andy – Three reasons why digital hybrid is transforming label and package printing

Mark Andy identifies three reasons why digital hybrid is transforming label and package printing (Source: Mark Andy)

Brand strategy is driving SKU proliferation due to differentiation, market testing, versioning, VDP, personalization, and the list goes on. As brands are driving the shift for shorter run sizes and faster lead times, it’s clear that digital printing plays a key role in today’s label and package printing environment.

In 2016, about 50% of press sales were expected to be digital, and that number is projected to increase to 75% in 2020. The risk of entering into digital printing is gone and it’s no longer early adoption – don’t get left behind. But choosing the right solution is no simple task. Run sizes, applications, job management, pressroom capacity and more all contribute to whether users retrofit existing flexo equipment or invest in a new, complete digital workflow.

The experts at Mark Andy realize it’s not a one-size-fits-all solution and offer a robust portfolio of digital hybrid solutions designed to fit any sized converter for any sized job. These solutions are the most flexible options to grow your printing business offering you continuous innovation to meet the ever-changing customer demands.

Still asking yourself, what exactly is digital hybrid? Here are the top three reasons hybrid printing gives you a competitive advantage:

  1. Generate more work and revenue with less time, labour and waste
  1. Digital capability
  • Profitable for micro, to short to mid runs
  • Full colour, rich black, opaque white
  • Variable data printing
  1. Inline flexibility
  • Flexo converting and finishing in a single pass
  • Fastg change, SMED
  • Application flexibility with wide substrate range
  • Spot colours
  • Superior web tension management
  • Precise registration
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Armin Karl Geiger

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