Labelexpo Europe

Xeikon – A cheer to the beer!

A cheer to the beer: Jean-Marie Peters, owner of Label‘Or (right), at the Xeikon stand (Source: Xeikon)

BELGIUM • Visiting the packed halls at Labelexpo Europe is thirsty work. That’s why Xeikon has the perfect beverage to hand from Belgian abbey brewery Val-Dieu. In fact, the beer which is the only one in Belgium still brewed inside an abbey, has more to offer than great taste. Belgian label specialist Label’Or, now digitally produces the high quality, wash off labels for all Val-Dieu beer bottles.

Alain Pinckaers, Director of Val-Dieu Brewery, explains: “As part of changings in our production process, we decided to alter the labels on our bottles. Where before we used wet-glue labels, we now switched to self-adhesive labels. As the bottles are washed and re-used, it was vital that the labels are easily removed. We worked closed with Label’Or who helped us find a solution and choose a suitable machine removable label.”

Family-owned Label’Or started working with Xeikon in 2008 when the 3300 five-colour digital press was installed. Using the new technology, it could effectively meet the demand for small runs and variable output. Therefore, the company invested in a second Xeikon 3300, followed by a third, the CX3.

 

 

Armin Karl Geiger

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