Markets and Events

Labelexpo Asia 2017 – Focus on digital and smart technology

CHINA • Labelexpo Asia 2017 will present the “Digital Trail” and “Smart Zone” features for the first time. Taking place in Halls E1 and E2 of the Shanghai New International Expo Centre (SNIEC) from 5 – 8 December, they will highlight the latest advances in these technologies and their respective applications for label and package printing.  Showing the most up-to-date presses, ancillary equipment and print materials, the event hosts over 300 leading manufacturers.

Featuring HP, Domino, Fuji Xerox and Xeikon, the Digital Trail will demonstrate the benefits of adopting a digital printing operation. Visitors will see several new major presses launched for the Asian continent as part of the Trail including, HP Indigo’s WS6800 digital press, the Durst Tau 330E UV digital inkjet press from Fuji Xerox, Domino’s N610i digital color press and Xeikon’s 3500 press. The Trail will involve live press runs and offer a good overview of color management, origination and pre-press, workflow, print quality, speed ability and finishing solutions using digital technology.

At the “Smart Zone” some of the newest active and intelligent label and packaging applications available to the market will be on display. Visitors will see a variety of products such as RFID/NFC labels, 3D holograms, nano materials and special inks which have all been designed to improve customer engagement and appeal, increase security or help prevent fraud.

Entry to Labelexpo Asia 2017 is free of charge and visitors can pre-register for their show badges at www.labelexpo-asia.com.

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Armin Karl Geiger

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