Current applications of self-adhesive labels include food & beverages, consumer durables, pharmaceutical, home & personal care, and industrial and retail labels. Increasing urban population, demand for pharmaceutical supplies, increasing consumer awareness, and growth of the e-commerce industry are the main drivers of the self-adhesive labels market.
The self-adhesive labels market is expected to witness significant growth in the future with the increasing popularity of their benefits and usage in the packaging industry. Release liner labels are the fastest-growing type of self-adhesive labels market across the globe. The market is also projected to experience growing demand in the industrial as well as retail sectors. Developing markets such as China, Brazil, and India are emerging as growth economies for self-adhesive labels. Growing economies, the increasing population, and the resultant disposable income of people are acting as the main drivers for increased opportunities in these countries.
The growth in the e-commerce sector has been a factor in contributing to the rising demand of self-adhesive labels in the mature regions of Europe and North America. The growing interest of consumers regarding product content and authentication is also one of the key drivers of self-adhesive labels such as holograms and barcodes.
Therefore, the self-adhesive labels market is expected to grow at a CAGR of 4.81% from 2015 and 2020, representing until then a worth of USD 36.92 billion. The demand for self-adhesive labels is increasing globally, which is a major opportunity to label converters. The key players of the self-adhesive labels market prefer agreements, expansions & investments, and mergers & acquisitions to gain a larger share in the market. Leading self-adhesive labels manufacturers are focusing on emerging countries that are estimated to show potential for industrial development in the near future.
The leading players in the market include Avery Dennison Corporation (USA), CCL Industries Inc. (Canada), Constantia Flexibles Group (Austria), UPM-Kymmene Oyj (Finland), and 3M Company (U.S.). Companies are adopting inorganic growth strategies such as acquisitions, new product developments, mergers, and expansions to cope with the increasing demand for self-adhesive labels in the key emerging markets. These strategies have helped companies to create a large customer and partner base in the key markets.