International Label Conference 2018
A range of presentations, discussion panels and workshops were part of the International Label Conference 2018 (Source of pictures: Gerry Mayer-Rohrmoster)
After several keynotes such as by Jim Nordmeyer, VP global sustainability at Owens-Illinois …
… Dr Gertrude Eder, former managing director of Brigl & Bergmeister and today independent business consultant, moderated the first discussion panel about circular economy. How might the industry be able to change from a linear economy to a circular economy?
Not an easy topic, as the different opinions illustrated. Thus, even during the evening’s “flying dinner” discussions didn’t stop although the view about the Austrian city Salzburg was worthy of mention
The second day was moderated by Arthur Erdem, head of marketing and corporate Brigl & Bergmeister. By 2025, there are new EU targets, so a minimum of 70% packaging waste must be readily recyclable or recycled, deadline 2025
The audience listened carefully especially to the recycling of label and packaging material as this is still a quite challenging issue to implement
Sophie Kieselbach from Thinkstep explained the different steps to find the path that aligns with the company’s core values: 1) Develop or adapt a strategy to match 2) Prioritize your actions 3) Redesign your business 4) Determine indicators & measurement tools and 5) Iterate
However, the current market situation is a very interesting one. Corey Reardon from Alexander Watson Associates (AWA) presented the latest data for the global labelling and product decoration market.
The global label market is growing worldwide, Asia (44%) on the forefront, followed by Europe incl Russia (25%) and North America (25%) (Source data & picture: AWA)
Back to circular economy: different aspects and approaches were presented such as the cradle to cradle concept by Katja Hansen from EPEA
Last day means workshop day! Four topics, two sessions, so the editorial team of NarrowWebTech decided for “Future challenges of label production”, led by Heidelberger Druckmaschinen…
] … and the workshop about label design by Owens-Illinois (O-I) where participants could design its own label.