Industry News

Bizerba – Italian label applicator specialist taken over

ITALY • German company Bizerba, a supplier of weighing, cutting and labeling technology solutions takes over the Italian company Mac & Label. This acquisition expands the company’s range of goods on offer with integrated applicator and fitting label solutions for the growing fruit and vegetable sector. Moreover, it also expands the company’s portfolio of labeling machines which are specially aligned with the requirements of the sector and which numerous international customers are using.

Individual labeling of fresh produce such as apples, kiwis or tomatoes is becoming increasingly significant in retail. In particular, consumers are expecting information on the origin of each product. In order to react to customers’ wishes, fruit and vegetable retailers are increasingly labeling their products individually. Marketing messages or competitions can also be communicated via labels. Bizerba, who achieved a turnover of EUR 503.8 million in 2014, acquired the French inspection specialist Luceo in March last year and announced the acquisition of the Austrian labeling manufacturer Helf in July.

Armin Karl Geiger

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