Industry News

Hybrid Software/Cerm – New partnership created

BELGIUM • A partnership between Hybrid Software and Cerm has resulted in significant opportunities for printers to improve efficiency and profitability by interfacing Hybrid’s productivity tools with Cerm’s MIS products. Both companies focus on the label market, with Cerm selling almost exclusively to the traditional and digital narrow web sector.

The worldwide agreement means that existing users of either company’s products will be able to obtain a simple interface if they want to install HYBRID or Cerm software and link it to their current software. The first joint customers are expected to be announced prior to drupa2106, while visitors to HYBRID’s stand (hall 7A, stand F41) at the exhibition will be able to see demonstrations of the software being used together.

Hybrid’s Cloudflow solution has a new interface to the Cerm server and is based on JDF standards. It will enable a 1-up approval cycle for new labels, with Cerm MIS operators and Web4Labels users (brand owners) having the option to utilise Hybrid’s remote soft proofing system, Proofscope. The Cloudflow system will also use step and repeat information from the MIS system to create a step and repeat for output.

Armin Karl Geiger

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