Martin Automatic – US-based Kinetic adds an MBS unwind/butt splicer

Shane Martin with Greg Bishop and Steve Hangartner and the Martin Automatic MBS fitted to Kinetic Labels’ 16” (406.4 mm) Gonderflex press (Source: Martin Automatic)

USA • The young label print shop Kinetic Label Services added a Martin splicer to its printing equipment. Situated in Alpharetta, some 25 miles from Atlanta, Georgia/USA, Kinetic was established in 2016, effectively operational from January 2017.

Beginning life with two used 10” Aquaflex six-colour presses and focussing almost exclusively on labels for leading international logistics and distribution clients, the company quickly established a thriving demand for its work that saw sales double in a matter of months.  Now producing work that fills five trucks per month (with a capacity to fill eight), Kinetic Labels has recently added a 16” (406.4 mm) Gonderflex four-colour line, fitted with automation for greater productivity.


With his production department working a 20-hour day, managing partner Greg Bishop knew he needed to increase efficiency, and from previous experience turned to Martin Automatic for assistance. “The Martin Automatic equipment in question is an MBS unwind/butt splicer, which Bishop describes as ‘totally bullet-proof’.  “It has performed flawlessly, but of greater importance to me are the people who stand behind the product from the order through to the installation, and beyond.”

According to VP of operations Shane Martin, the Martin splicer, along with an ABG turret rewinder, allow Kinetic to process around 320,000 feet of substrate per day on the Gonderflex, which equates to around 3.5 million feet per month.  With a roll change every 15,000 feet, he estimates it saves around 2.5 hours per shift, and allows him to fill a truck in two fewer shifts.  Doing the math, Steve Hangartner said: “We’re looking at saving around USD 57,000 a year with the Martin and have reduced waste levels from between 3% and 4%, to less than 1%.  The machine makes its own case financially and has a very short payback period.”

Managing partner of the very young company is Greg Bishop. His main role is looking at growth strategy, client development and innovation. Vice president of operations Shane Martin is responsible for manufacturing, production and delivery. Joining them are fellow managing partner Steve Hangartner, who oversees the company’s business strategy, financial operations, and new product innovation, and Customer Service Director Elizabeth Todd, who has forged a reputation for excellence that has seen her build up a portfolio of loyal client followers.

With ISO 9001:2015 in daily use as a yardstick for in-house procedures and processes, Kinetic Labels produces a range of products in its 12,500sq/ft facility.  These include direct and thermal transfer labels, bar code, tamper evident, and security labels, as well as inventory control labels and blanks, as well as holograms. Currently employing nine staff and keen to recruit more to cater for the sustained growth in demand for its products, Kinetic Labels is well set for future success.

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