Rotometrics – Mission Labels improves efficiency with RotoRepel

RotoRepel dies at Mission Labels have improved die-cutting performance on the Mission Labels’ Nilpeter narrow web printing presses (Source: Rotometrics)

UK • Sussex based Mission Labels has switched to using Rotometrics’ award-winning RotoRepel non-stick coated dies.  Designed to improve die-cutting efficiency on substrates that use difficult adhesives and hot melt, RotoRepel has none of the chipping or flaking often associated with non-stick coatings and creates an improved workflow with fewer stoppages.

Set up in 2002 by Dave Humphrey and his wife Fiona, and Martin and Sue Gearing, Mission Labels has grown to a GPB 2.5m business that employs 18 and produces a variety of labels for the food, hair and beauty, pharmaceutical and industrial markets. Printing is carried out on two eight-colour Nilpeter FB flexo lines with reverse printing, over-lamination and back-cutting capability, with the facility to produce peel and reveal labels. Converting is handled by Omega, Rotoflex, and Flexor equipment.


Speaking for Mission Labels, co-founder and technical sales director, Dave Humphrey commented: “We’re running typically 70,000 to 100,000 sqm jobs at around 120 m/min (393.7 fpm), so need reliable and accurate performance from our dies. RotoRepel has made a huge difference to the performance of our two Nilpeter presses.”

The company uses a range of materials from paper-based to synthetics, adhering to the regulations of BRC, from which it holds the top “High Hygiene AA” rating.  Mission Labels uses low migration UV and WB inks throughout, with UV varnishing, with the offer of a white back up on clear film to produce a UV quality label with WB inks. According to the company, Fully self-sufficient from pre-press to finishing, the company has a policy of ongoing investment, that includes a full suite of Adobe software, CtP processing of HD-flexo plates, and a colour matching system.

Dave Humphrey summed up the value of getting the small details right: “We are an efficient outfit here and need all of our technology to perform to the best of its ability. The simple and inexpensive switch to RotoRepel has given us improved performance from our presses, simplified life for our operators, and improved our bottom line.”

During Labelexpo Americas 2018 Rotometric’s Rotorepel technology received the 2018′ Label Award for Innovation (for companies with more than 300 employees),  for its RotoRepel, a non-stick coating that’s available on its solid and flexible cutting dies. Read more to the 2018′ Label Award winners in this post!

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