Self-adhesive label demand to exceed USD 15 billion in 2021

USA • Demand for pressure sensitive adhesive (PSA), or self-adhesive, labels is expected to rise 3.5% per year to USD 15.1 billion in 2021 – according to the latest study about the US label market by Freedonia. Demand for pressure sensitives, which accounted for 76% of total label demand in 2016, will benefit from greater demand for value-added types and smart labels. The almost exclusive use of PSAs in fast growing markets such as the secondary and mailing and shipping segments will also drive growth.

The entire US labels market is forecast to grow 3.4% annually to USD 19.8 billion in 2021, accelerating from the 2011-2016 pace. Gains will be driven by increased focus on labels as sophisticated marketing and track and trace tools, leading to growth for value-added label types. According to analyst Ellen Kriz, “Ongoing improvements in converting techniques and printing technologies will lower costs and increase penetration of these higher value labels.”


While paper-based labels represent the vast majority of demand – 74% of the total in 2016 – plastic pressure-sensitive labels are expected to grow more rapidly. Reasons are advantages including durability, a wide range of customizable resin options and aesthetic advantages such as a no-label look

The US labels market – Growth outlook to 2021 (Source: Freedonia)

These and other trends are published in, a new study from Freedonia Group, Labels Market in the US, 12th Edition.

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