USA • In September, at Labelexpo Americas 2018, the company launched a new heat sealable reclosure technology. According to Avery Dennison the technology reduces the amount of plastic packaging required and eliminates liner waste, providing an economic, sustainable solution to converters and brand owners.
R1490, according to the company the only FDA-compliant direct food contact adhesive, and a heat-sealable film liner turns the release liner into a functional part of the final package. The heat sealable reclosure system provides direct adhesion of the entire construction to rigid containers, eliminating the need for flow wrapping and requiring significantly less plastic packaging by eliminating both liner waste and clamshell lids. According o Avery, this delivers a more environmentally friendly solution by significantly reducing material, particularly for produce such as tomatoes, berries or lettuce packaged in rigid plastic containers.
The solution is part of the “Change Your Horizons” zone, which focuses on functional packaging, a fast-growing category that helps brand owners add value to products while changing the way consumers make decisions at point-of-sale.
These include features such as reclosure and flexpak, trends that converters can leverage to differentiate themselves as they offer new and exciting options to their customers. Aim of Avery Dennison’s research, in partnership with MarketVision, a market research company, is to help converters to better understand why consumers are demanding functional packaging, the features they look for and the premium value it adds to them.
The heat seal reclosure technology is added to the company’s ClearIntent sustainability portfolio. Heather Valentino, sustainability manager, Avery Dennison, comments “In pint containers, for example, the lid makes up 44% to 47% of the material used to form the container. This new heat sealable reclosure system uses less material, opening up environmentally responsible opportunities for produce packers.”