Mark Andy – Record-setting Labelexpo Americas announced
On display at Labelexpo Americas 2018: Mark Andy Performance Series P7E and Digital Plus Screen (Source: Mark Andy)
USA • Fifteen digital and six flexo equipment sales at Labelexpo Americas 2018 were reported by Mark Andy. According to the printing press manufacturer unveiling new technologies in digital and flexo equipment led to more than 20 signed contracts on the show floor, including Digital Series HD hybrid presses, Performance Series machines, Digital One and several pressroom supplies orders.
This year’s stand featured digital and flexo options from the press manufacturer, as well as inspection, rewind and finishing equipment from Rotoflex. Demonstrations of the Digital Series HD and Performance Series P7E full-production presses as well as Digital One took place in Chicago. Labelexpo Americas 2018 attendees gather prior to a demo of the Digital Series HD, so Mark Andy announced.
The company brought the next installation in their Digital Series to the show for its North American Labelexpo debut. The Digital Series HD ran four different applications with a total of 23 SKUs on two different substrates, all under 15 minutes.
On display during the demonstrations was Mark Andy’s full-colour VDP solution. According to the manufacturer, this new technology – powered by Global Graphics – streams variable data directly to the press with no limitations on data, processing records or speed.
Attendees get first-look at interactive P9E print station. The introduction of the Performance Series P9E is suitable for the production of flexible packaging and labels and available in web widths up to 26” (660 mm).
Demonstrations of the enhanced Performance Series P7E took place: Four jobs were printed on the printing platform, showcasing applications and digital hybrid capability with Digital Plus Screen.
Now available in 17” (431.8 mm) web width and rail mounted to ensure flexo compatibility, Digital Plus Screen serves as a digital inkjet replacement of expensive, traditional rotary screen, according to Mark Andy. Utilizing the same print heads and ink chemistry as Digital Series HD, the Digital Plus Screen unit is set to deliver “richly pigmented output with the added capability of printing highly opaque white and fine detail in a single pass”, so the company says.
Celebrating over 100 installations of the Digital One: the entry-level digital line was showcased. The press is suitable for converter and commercial use alike in the short run, just-in-time environment of prime label demand.
Following their Digital Series purchase at Labelexpo Americas 2016, US converter Adcraft Labels ordered a Digital Series HD on the showroom floor. A few of the press capabilities that led to their decision is the hybrid functionality – offering web transport and flexo printing, the digital printing and workflow, plus converting – in an integrated single production unit.