Primera – Solution for on demand in-store label printing

(Source: Labelexpo)

BELGIUM • Primera Technoloy Europe will present its range of products at Labelexpo Europe 2017. This includes the company’s in-store printing solutions for customized on-demand products and a new colour matching and variable data printing solution.

Primera Technology Europe, EMEA office of US-based manufacturer of speciality printers Primera Technology, Inc., will focus on


  • its new colour matching and variable data printing solution for the CX/FX1200e system by ColorGATE, Germany,
  • its increased portfolio of new Primera Genuine substrates and
  • its in-store printing solutions for customised on-demand products.

According to the company the need for on-demand label printing solutions in retail stores is high as customers are more and more looking for unique and customised products. Primera’s LX500e Color Label Printer features the latest in inkjet printing technology, which uses only one colour cartridge with integrated print head realising photo-realistic printouts.

According to Primera the high-yield tri-colour cartridge simplifies operation and on-going maintenance, eliminates problems caused by fixed print heads and minimises downtimes during ink replacement.

Primera exhibits in hall 8, stand B49.

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