Markets and Events
THE NETHERLANDS • For two days this AWA event focussed on IML (in-mould labelling), IMD (in-mould decoration) and – for the first time – on IME (in-mould electronics). The discussion began by defining the terms. In-mould labelling and In-mould decoration. A review written by NarrowWebTech editor Rosina Obermayer – a picture gallery is included at the end of this article.
Corey Reardon stated that AWA Alexander Watson Associates uses the following definitions:
Definition of in-mould labelling*
[*Editorial comment: NarrowWebTech uses the British spelling “in-mould (labelling)” instead of “in-mold (labelling)”, as used by AWA]
Definition of in-mould decoration (in-mold decoration)
As IME is not very relevant for the label industry and also quite special in its requirements and properties, this article will focus on IML and, partly, on IMD.
The IML/IMD/IME markets
The global market for in-mould labelling (IML) in 2017 was 1.243 million sqm with a growth rate of 4.2%. Europe is the largest global market; food is the largest end-use. (Source: Corey Reardon, AWA)
In-mould decoration (IMD) had a global market of 14.7 million sqm in 2017, with a growth rate of 8.1%. Asia is the largest global market; automotive is the largest end-use segment. (Source: Corey Reardon, AWA)
In comparison, the in-mould electronics (IME): market in 2017 was 2.2 million sqm, with a growth rate of about 10% with a strong focus on automotive (= largest end-use segment).
Back to the market share of IML in the label market: IML covers 2% of the global label market, the largest shares use pressure-sensitive labels (40%) and glue-applied (34%), advised by Sarah Rigby from AWA Alexander Watson Associates.
After the plenary session the audience separated into two sections: IML/IMD and IME. In the IML session the printer’s perspective of the market was given by Isidore Leiser from Stratus Packaging Europe, who stated that solutions in IML are more and more dependent on the needs of the customer and he came to the conclusion, that:
Arthur Erdem from Brigl & Bergmeister covered the paper angle, since Brigl & Bergmeister has two paper mills in Austria and Slovenia. He identified the circular economy act, the waste management act and the shortage of resources as common problems for the paper and plastic segments. Following this, he presented two recycling solutions characterized– according to Erdem – by the fact that the recovered recyclate can be reused in its original application.
Anyway, the new European packaging directive is a huge topic of discussion, whether talking about recycling methods or the definition of upcycling and downcycling. As long as the directive is not final it is difficult to come to a satisfying conclusion.
For sure, there were further interesting presentations covering important issues, like Stefan Vyge from Yupo mentioning Augmented Reality IML labels and the future opportunities of IML.
A whole different point of view came from Emanuela Bardi from Taghleef Industries, addressing the generation question. Future packaging, so she states, has to meet the demands not only of Generation Y (age 22 to 36), Generation Z (age 7 to 21) but the demands of the very young generation (aged under 7) which have not as yet a name. Bardi suggests the name “alpha generation”, as Z is the last alphabetic character. She was not yet able to say what future packaging will look like and how the POS will be in the future.
But, “IML goes digital”, as Francisco Eichhorn from HP Indigo commented. In his opinion, even the basic needs in today’s digital world have changed to include batteries and Wifi. “The label market as we know it today will continually change” Eichhorn states.
Corey Reardon from AWA, summed up at the end of the two-day-event by stating: “The only constant is change!”
However, it was very interesting to be at the AWA IMLCON / IMDCON / IMECON in September 2018 in Amsterdam as it gave an insight as to what the industry currently looks like. A “real innovation” was not discussed, but it was encouraging to see how the industry works together, how they discuss topics like environmental impact, possibilities to optimize the POS or even the definition of IML and IMD.
The next edition of the event will be in Chicago, IL, USA in 2019.
Source of all pictures: Rosina Obermayer