FINAT – 2015 webinar series announced
THE NETHERLANDS n The international association for the self-adhesive label industry has announced a series of webinars designed to present the latest independent label industry knowledge and topics relevant to the future of the industry. They are intended to offer a convenient tool at members’ fingertips to brief them on management, technology and sustainability developments that may impact their business in the near future.
The 2015 Technology Webinar Series follows a FINAT webinar from the end of last year on the future of printed electronics. The topics are:
- “Sensory Labels and Packaging” by Hannah Hall, Research Manager at Blue Yonder Research (May 7, 2015 at 2 p.m. CET)
The fast moving consumer goods (FMCG) market has become competitive and must be achieved with efficient budgets. The webinar will provide insights into the techniques used to ensure that brands connect with their end-user on a multi-sensorial, often sub-conscious level that drives loyalty.
- “The Impact of Good Colour Management” by Marcus Ruckstädter, Sales Director at EU Zeller + Gmelin (August 27, 2015 at 2 p.m. CET)
Ruckstädter will look at why on site color management is needed to reduce downtime and increase uptime, as well as how to understand customer and brand demands and their key drivers. Also the current challenges, along with the associated costs, printers and converters will be addressed in the presentation.
- “Direct Print – A Threat to Pressure Sensitive” by Corey Reardon, CEO of AWA Alexander Watson Associates (November 26, 2015 at 2 p.m. CET)
Reardon will expand on potential threats to the label market, such as digital heat transfers onto bottles, replacing PS and competing with allied technologies like sleeves and IML.