FINAT – Labels with cachet during the 2017 competition with picture gallery
Headliners in the 2017 winners list were Royston Labels, UK, who were pronounced “Best in Show” as well as winners in the Marketing/End-uses group category for their labels on King’s Cross wine bottles (Source: FINAT)
THE NETHERLANDS • This year’s winners of the FINAT Label Competition, represent a remarkable spread of “labelling” activities – from RFID and product authentication tags through “sparkly” labels on girls’ cosmetics and whisky labels printed on a wood veneer, to booklet labels on engine coolants. Pictures of the winning labels find at the end of this article.
Organised by the FINAT for 37 years now, the competition’s expert judging panel is led annually by Tony White of AWA Consulting, supported this year by Murat Sipahioglu of Gallus Group, Steve Wood of Steve Wood Services, and Michael Scherhag, editor of Etiketten-Labels magazine.
Best in show
Headliners in the 2017 winners list were Royston Labels, UK, who were pronounced “Best in Show” as well as winners in the Marketing/End-uses group category for their labels on King’s Cross wine bottles, dramatically printed UV flexo in six colours on a metallic substrate, with a deep black background, and cleverly varnished. They were one of more than 280 entries received from around 45 companies, representing 24 countries around the world.
Awards are organised in five main groups, with relevant sub-categories, covering marketing and end- uses; printing processes; non-adhesive applications; innovation and electronic printing; and digital printing.
Winners in the Printing Processes Group were Marzek Etiketten, Austria, for Sonnwend Bock beer bottle labels. These were litho-printed in four colours plus silver, additionally finished with gold hot foil blocking and embossing and a high-gloss varnish, and featuring complex die-cutting. In the Non-adhesive Applications Group, IPE Industria Grafica S.L.U. of Spain took the prize for film shrink sleeve labels for Luna de Murviedro cava, printed flexo in four colours – white, black, grey, and pearl white – cold foil blocked and matt varnished to deliver a “cool’ finish”. The award in the Innovation and Electronic Printing Group went to Schreiner Group GmbH & Co. KG, Germany, for their digitally-printed UHF-RFID vehicle parking permit labels for automatic vehicle identification, which additionally feature durability for the life of the vehicle concerned.
Digital print capability – a growing choice for labels today – was ably demonstrated by Etiketten Carini, Austria, for Kress Beerenauslese labels, with hot foil and matt varnish, which took the top prize in the Digital Printing Group.
Judges’ special awards
The judges also made two special awards – one for the digitally-printed labels (each of which was unique) on a wood veneer substrate for limited-edition Glenfahrn whisky bottles, presented to Omnipack, Switzerland; and the second for Fortnum & Mason Beluga caviar labels from Source Labels, UK, also digitally-printed, which – eye-catchingly – contained 14 Svarovski crystals within the design.
Judging chair Tony White comments: “I am always excited every year before we begin the judging process wondering what new heights the world label industry will scale. Over the years there have been many technical and design changes within the label industry, and the competition has evolved continually to keep up with – and at times – anticipate the next dynamic landmark.”
Find the winning labels in our picture gallery:
The Group A “Best in show” and “marketing/end-uses” award goes to Royston Labels for its “King’s Cross Label”. The jugdes’ opinion: “This label stood out above the rest in this group and thoroughly deserves the highest honour.”
The jugdes continue: “This dramatic looking label was printed in six colours using UV flexo on a metallic substrate. The image of a leaf stands out against the deep black background. The veins in the leaf, on closer inspection, actually represent a street map of South West London. The use of a matt varnish for the background a gloss spot varnish to highlight the River Thames and certain lettering adds to the final quality of the label.” (Source: FINAT)
Winner in group B “printing processes”: Marzek Etiketten for “Sonnwend Bock” (Source: FINAT)
The jury’s explanation is the following: “This unusually shaped label required a fairly complicated die-cut format. The combination of being printed in offset litho in four colours plus silver, with the addition of gold hot foil and a high gloss varnish and embossing makes this label stand out. The dynamic illustration gives a hint of what can be expected of the contents. The illustration suggesting heat from the flames and the reference to the sun grabs the attention of the viewer. The registration is very good and the precise production of the label merits the group award.“ (Source: G&K TechMedia)
Group C “non-adhesive applications” award goes to IPE Innovaciones for its “Luna de Murviedro” label. “This rich looking sleeve”, explains the judges, …
“… is printed in four colours including white (the background), black, grey and a pearl white. The cold foil and matt varnish add to the complicated design components. The flexo printing and the cold foil are reproduced to a very high standard on a filmic substrate. This label fully deserves the group award.” (Source: FINAT)
Awarded as winner in Group D “innovation and electronic printing” is Schreiner Group for its “(rfid)-Parking Permit” (Source: FINAT). “This digitally printed label is a Parking permit especially designed for automatic vehicle identification in on-street parking or resident parking or company private parking. It is an integrated UHF RFID application which is placed on the inside of the windscreen of the vehicle. The label is infrared protected against use in direct sunlight and is UV and temperature resistant. The practical use of the label reduces adminstiration time and is durable for the lifetime of the vehicle” explains the jury.
Their conclusion: “A well printed and assembled label” (Source: G&K TechMedia)
Group E “digital printing” Award Winner: Etiketten Carini for “Kress-Beerenauslese” (Source: FINAT)
“The central image of this digitally printed label shows a sailing ship in full sail with a message “T” in semaphore flags. The series of delicate and subtle images are mostly produced in tone form. Hot silver foil along with a matt varnish finishes the label wih is nicely printed on a paper substrate with excellent registration”; the jury states. (Source: G&K TechMedia)
The two “Judges Special Awards” goes to Omnipack AG for its “Glenfahrn 10th Anniversary Limited Edition” Labels, the brown bottle…
…and to Source Labels for “Fortnum & Mason 000 Beluga Fresh Caviar”, an eye-catching result according to the judges (Both pictures: FINAT)
Omnipack’s Glenfahrn label was chosen, so the judging panel comments, “as the label is digitally printed on a wood veneer where every background is different. This is an unusual looking label which celebrates the 10th anniversary of the alcoholic beverage. The central image, all the type faces and the border are printed using a halftone technique. The uniqueness of each label is special to this brand.” (Source: FINAT)
Source Label’s winning label was also “unusual in that the label contained 14 Swarovski crystals within the design. The whole label is printed digitally using halftones to produce the background colour and to give the impression of a gold ink in the background to the crystals. (Source: FINAT)