FINAT – Labels with cachet during the 2017 competition with picture gallery
THE NETHERLANDS • This year’s winners of the FINAT Label Competition, represent a remarkable spread of “labelling” activities – from RFID and product authentication tags through “sparkly” labels on girls’ cosmetics and whisky labels printed on a wood veneer, to booklet labels on engine coolants. Pictures of the winning labels find at the end of this article.
Organised by the FINAT for 37 years now, the competition’s expert judging panel is led annually by Tony White of AWA Consulting, supported this year by Murat Sipahioglu of Gallus Group, Steve Wood of Steve Wood Services, and Michael Scherhag, editor of Etiketten-Labels magazine.
Best in show
Headliners in the 2017 winners list were Royston Labels, UK, who were pronounced “Best in Show” as well as winners in the Marketing/End-uses group category for their labels on King’s Cross wine bottles, dramatically printed UV flexo in six colours on a metallic substrate, with a deep black background, and cleverly varnished. They were one of more than 280 entries received from around 45 companies, representing 24 countries around the world.
Awards are organised in five main groups, with relevant sub-categories, covering marketing and end- uses; printing processes; non-adhesive applications; innovation and electronic printing; and digital printing.
Winners in the Printing Processes Group were Marzek Etiketten, Austria, for Sonnwend Bock beer bottle labels. These were litho-printed in four colours plus silver, additionally finished with gold hot foil blocking and embossing and a high-gloss varnish, and featuring complex die-cutting. In the Non-adhesive Applications Group, IPE Industria Grafica S.L.U. of Spain took the prize for film shrink sleeve labels for Luna de Murviedro cava, printed flexo in four colours – white, black, grey, and pearl white – cold foil blocked and matt varnished to deliver a “cool’ finish”. The award in the Innovation and Electronic Printing Group went to Schreiner Group GmbH & Co. KG, Germany, for their digitally-printed UHF-RFID vehicle parking permit labels for automatic vehicle identification, which additionally feature durability for the life of the vehicle concerned.
Digital print capability – a growing choice for labels today – was ably demonstrated by Etiketten Carini, Austria, for Kress Beerenauslese labels, with hot foil and matt varnish, which took the top prize in the Digital Printing Group.
Judges’ special awards
The judges also made two special awards – one for the digitally-printed labels (each of which was unique) on a wood veneer substrate for limited-edition Glenfahrn whisky bottles, presented to Omnipack, Switzerland; and the second for Fortnum & Mason Beluga caviar labels from Source Labels, UK, also digitally-printed, which – eye-catchingly – contained 14 Svarovski crystals within the design.
Judging chair Tony White comments: “I am always excited every year before we begin the judging process wondering what new heights the world label industry will scale. Over the years there have been many technical and design changes within the label industry, and the competition has evolved continually to keep up with – and at times – anticipate the next dynamic landmark.”
Find the winning labels in our picture gallery: