Markets and Events
A new study from Smithers Pira – The Future of Printed Labels Market to 2019 –examines the key drivers for label demand and factors shaping the future of the industry. According to this study, labels are an attractive growth market, valued at USD 32.7 billion globally in 2014. The global label market is estimated at USD 32.7 billion in 2014, and is forecast to grow to USD 41.6 billion by 2019.
Real growth is forecast over the next five years at an average annual growth rate of 4.9% to 2019. The market development is primarily driven by the changing needs of packaging buyers, trying to serve more consumers. The most widely used labels are pressure sensitive grades, mostly web fed, which account for 64.6% of the market value in 2014, and 56.6% of the print volume.