USA n TLMI will be holding the association’s twelfth technical conference in Chicago September 1-3, 2015. The theme of this year’s event is “Breaking Boundaries: Insight into Business Strategy and Technical Operations”. Every other year the association holds the Technical Conference where members and non-members come together to hear technical presentations and panel discussions on industry topics such as new production technologies, industry trends and environmental best practices.
Topic highlights of the Technical Confernce include:
Emerging label design trends: Attendees will gain insights into emerging packaging and labeling design trends that drive the needs of retailers, brands and the entire ecosystem of solution providers.
Interactive labels: This session will include consumer demographics, the success rate of brand owners using interactive labeling in their campaigns, QR codes and directional labeling, and thermochromatic and smart labeling.
Change agents as an industry opportunity: Material down gauging, lowering coating weights and the development of linerless labels will be discussed and attendees will learn how to better position their companies for the future.
How engaging customers drives buying influence: This session will explore the shifts in the buying decision process and the most effective tactics in sustaining brand consideration and customer loyalty.
Building a scientific color management system: The topics explored during this session will be the fundamentals of color, including Delta E, color gamut and PMS; and how to move from subjective to scientific management of color variations.
Bridging the skills gap for building tomorrow’s labor force: This session is designed to provide insight into the availability of resources for how converter organizations of all sizes and business structures can address training and retention.
Taking a deeper dive at the interactive roundtable session: The conference will close with a special session that will engage attendees in roundtable discussions, exploring the content of the conference’s previous sessions.