Avery Dennison: Material portfolio receives sustainability award

Avery Dennison receives sustainability award

THE NETHERLANDS. The company named the winner of the »Sustainability Award« at the »Label Industry Global Awards« for its CleanFlake film portfolio which features a switchable adhesive that debonds at the recycling centre to make PET recycling more effective.

With more than two billion PET containers a year failing to enter the recycling stream, finding a way to recycle them and improve the yields of recycled PET (rPET) is an extremely important industry goal. »We created the CleanFlake portfolio to meet a very real need within the recycling industry.


CleanFlake is designed to reduce the environmental impact of a container throughout its entire life cycle«, said Don Nolan, President of Avery Dennison Materials Group. »Industry experts predict that PET usage will increase dramatically over the coming years, and we are proud to offer a solution that will ensure more of that material is recycled.« CleanFlake is a patent-pending adhesive technology that »switches off« when submerged in a recycling bath so the label cleanly separates from the PET flakes.

Although these labels adhere firmly to PET bottles or containers during use, they detach readily in a conventional recycling facility and float to the surface of the bath, allowing clean PET flakes to sink to the bottom for easier reclamation and improved rPET yields.

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