Agfa – Belgian brewery prints on PET bottles and adds augmented reality
BELGIUM • The Martens brewery in Bocholt is the second biggest brewery in Belgium and an extremely experienced filler of beer in PET bottles. For bottle decoration, NMP Systems, a subsidiary of KHS, combines dedicated low migration UV-curable inks from Agfa Graphics with the industrial scale Direct Print by KHS technology. The inks are based on specific chemical formulations, compliant with European guidelines on food package printing. Designed primarily for printing directly on packaging and on labels, blister foils, lids etc. for food and pharma applications, the LM inks deliver durable solutions and can be customized for specific packaging materials.
“Bottling beer in PET bottles and printing images of TV show characters directly on the bottle are unique projects as such. And we added augmented reality which enables the characters in the images to talk to the consumer via their smart phones or tablets”, explains Danny Dresselaerts from the Martens brewery.