Avery Dennison – Collaboration to reduce environmental impact of labels

The labels for the OGX hair care products will be produced using Avery Dennison’s Global MDO film to reduce environmental impact

USA • Vogue International, the makers of OGX hair care products collaborated with WS Packaging Group and Avery Dennison to reduce the environmental impacts of pressure-sensitive labels on packaging. According to Vogue, using the Avery Dennison Greenprint methodology, a life cycle-based environmental performance assessment tool, an evaluation was conducted to show that using thinner label materials will reduce environmental impacts. The Greenprint tool, launched in 2010, is the first life-cycle based tool in the label industry and can help brands make environmental decisions about labels.

The life-cycle evaluation helped guide the packaging team at Vogue and WS Packaging Group their key converting partner, in their decision to transition the labels for its products to Avery Dennison’s Global MDO film. By this switch, the OGX brand will reduce environmental impacts by 26% to 34% across the categories of fossil material, water use, energy use, greenhouse gas emissions, and waste generated.

Armin Karl Geiger

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