Avery Dennison – Increasing European capacity

Officially opening of the plant extension in a ribbon cutting ceremony on November 20, 2014

The Netherlands • The producer of label and packaging materials has expanded its coating and laminated capabilities for self-adhesive label and packaging films at its plant in Gotha, in central Germany. The expansion of the plant represents an investment of EUR 7 million. The finishing space is now larger and separated from coating and laminating to enable more efficient material flow handling. Allowance has also been made for in-sourcing of warehousing, further driving the plant’s efficiency and speed of response. The plant extension was officially opened in a ribbon cutting ceremony on November 20, 2014.

The investment has been made to respond to growing market demand for filmic products with ultra-high levels of clarity and cleanliness. The expanded Gotha facilities include a tandem silicone/adhesive laminating line, an additional slitting area and a new shipping hall. This increases top-coating capacity by 50 million m2 and adds 33% to the operational space of the plant, allowing Avery Dennison to meet expected short term increases in demand and also to support longer term growth.

Avery Dennison increased plant capacity through investments in new machinery and also by converting existing offline machines. Silicone and adhesive coating and laminating are now carried out using an integrated inline process. The tandem coater machine is housed in a closed-off and separated area, under positive air pressure. This dust-free coating area ensures minimal contamination, improving product surface quality and cleanliness for enhanced printability. The tandem coater also offers increased production flexibility.


Armin Karl Geiger

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