AWA – Release liner markets in South America

THE NETHERLANDS • AWA’ latest addition to their portfolio of release liner market reports focuses on a region of considerable interest today: South America. Today representing just 4% of the global market overall for release liners, the continent nevertheless represents – alongside Asia — one of the leading regional opportunities for future market growth in release liner usage.

AWA South American Release Liner Market Study 2015 provides insights to all involved in, or seeking to explore, the complex release liner supply chain in the region, in terms of current and forecast future status. In terms of end-use markets, South America’s release liner usage is dominated by pressure-sensitive labelstock applications, which currently claim over 60% of usage. Other segments for growth are said to be graphic arts applications and medical and hygiene products. Overall annual growth in the medium term is predicted to be 4%.

In terms of release liner substrate, the report documents a preference for glassine/SCK paper, which accounts for over 50% of current usage (Film release base still claims a minor share of the market with less than 10%). Solventless silicone adhesives dominate, but cost-effective UV-cured adhesives are evidencing the fastest growth from their current small base, driven by the hygiene market and today’s developing opportunities for in-line coating and conversion.

Armin Karl Geiger

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