IST Metz: Awards snapped up

GERMANY. The innovative packaging presented in June at the in-house trade fair »UV Days« in Nürtingen has won two awards at Print Stars 2013.

The packaging is decorated with high-class varnish effects that have been achieved via sheet-fed offset and inkjet printing. Inline embossing additionally creates the special haptic.

The printed product is complemented by an App with which a 3D animation on a smartphone or tablet PC can be seen showing how to transform the packaging into an ambient light.

The packaging was developed by the Marketing Department of IST Metz. It was printed inhouse, and longstanding partners supported the production in terms of finishing and the development of the App.

At Print Stars 2013, the renowned German printing industry award, the packaging was nominated in two categories and won both: the special award for »Print Gimmick of the Year«, and the Silver Award in the category »Crossmedia linkage print/online«.

Andreas Keller

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