Digital printing opens up a perspective, with which all today’s label and packaging printers have to deal. In the first edition of our special “Digital Printing today” 2018 these articles – among others – inform you about the latest trends in digital printing: “Responding to changes in label production” and “How is label printing changing”.
This time, the editorial team of NarrowWebTech reports about:
1. Responding to changes in label production
Ten years ago the goal of a product label was relatively simple: to represent the product and inform the consumer. Today, the label plays a key role in product communications. Brands are now making the label or package a part of their marketing. The elevation of labels to this status brings new expectations and challenges as to how labels are produced.
2. HP 6900 – Label production on close to all substrates
HP has introduced a further digital press, the HP Indigo 6900. It can be obtained and used, with the according integrations, as a comprehensive one-pass-solution that, among others, offers value-added finishing and converting. Besides from labels and pouches it is able accommodate further print products. NarrowWebTech explains the new digital press in detail.
3. How is label printing changing
It is amazing to think that in 1454 Gutenberg invented the first con-ventional printing press, and yet only during the last 20 or 25 years this method of printing, that many of us have grown up with, has had its uninterrupted year on year growth challenged. Now for multiple applications we are seeing the demise of conventional printing. Digital technology is disrupting the long-standing evolution and growth of conventional printing. A personal review by Philip Easton, director digital printing solutions at Domino