Eleftheriades: Expanding business

CYPRUS. The long time customer of Xeikon has successfully tested the ICE toner. This newly introduced toner was developed to suit heat sensitive substrates such as PE and direct-thermal labels. Eleftheriades uses Xeikon digital presses to produce high-quality labels in short run lengths, specifically for the cosmetics, pharmaceutical and consumer goods markets.

John Eleftheriades, Managing Director, clarifies: »We are excited about the new ICE toner that we have been testing since early June. The toner meets the quality standards that we expect and it enables us to broaden our application range. We have been able to produce labels for our customers that we were not able to handle before, and as a result we will be able to generate extra business. We will continue to be using the ICE toner. This toner will for sure help us to develop our penetration into the health and beauty market specifically.«

Eleftheriades entered the digital market in 2004 and since then, the label demand has not only increased but passed the company’s expectations. In 2011, the company invested in a second Xeikon machine – which offers the ability to print on substrates up to 516 mm (20.3”).

Andreas Keller

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