Finat: A prizewinning label

Simple but expressive: The Finat awarded label

UK • Rhyton Cretan Thyme Honey is a winner on two different fronts: as a first-quality speciality gastronomic product, and as an outstanding example of how to label and pack such a product. In the annual international Finat label competition, Rhyton Cretan Thyme Honey’s self-adhesive label, printed by the Greek self-adhesive label specialists N. Cabas S.A., took first prize in the food products category.

This particular award was indeed proof that sometimes less is more, because the label employed just two colours on a silver substrate to deliver the premium, luxury result. Printed by rotary letterpress on UPM Raflatac’s PP Silver Gloss TC50 self-adhesive labelstock, and protected by a matt UV varnish, the label also contributes a valuable security feature:  a tamper-evident seal over the jar lid.  Tony White, chairman of the judging panel for the Finat label competition, explains the jury’s thinking: “This is a really nicely printed label.   The chosen typeface and the two Pantone ink colours really complement the design without subsuming it, and the choice of a PP film substrate is a practical choice for moisture-resistance and wipe-ability.”

Armin Karl Geiger

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