Freedonia – Smart labels to drive intelligent packaging growth in the US

USA • Demand for active and intelligent packaging in the US is forecast to expand 7.3% annually to USD 4 billion in 2019, according to Freedonia, with intelligent packaging to record the fastest growth as products such as smart labels and tags become more common.

The latest  Active & Intelligent Packaging study from market research firm Freedonia found that intelligent packaging, which incorporates features that indicate status or communicate product changes and other information, will advance at a double-digit rate, 11.1% a year to 2019 to a value of USD 1.5 billion. Rapid adoption of tracking-enabled or interactive packaging components will further be driven by recent legislation in the pharmaceutical and food markets which requires producers to take steps to make products safer and easier to recall.

Active packaging provides functions beyond product protection and identification, such as moisture control. Demand is forecast to grow 5.4% per year to USD 2.5 billion in 2019. Demand will be driven by growth in gas scavenger products which are benefiting from the development of more advanced technology and the growing preference for foods with fewer additives. Growth in demand for corrosion control packaging, desiccants, and microwave susceptors will register more moderate gains due to market maturity.

Armin Karl Geiger

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