Herma – 30 years’ partnership with Loxas

Since 1985, Joannis Loxas represents Herma Self-Adhesive Materials in Greece

GREECE • Herma Self-Adhesive Materials is looking back on a remarkable development in Greece where the company now maintains a strong market position. Local sales partner Joannis Loxas and his company Loxas S.A. played a crucial part in this success for 30 years. In 1985 he became the representative for Herma and was able to play a key role in establishing and shaping the market for self-adhesive materials in Greece.

Joannis Loxas remembers: “In the mid-1980s, there were hardly any label printers in Greece. But that changed very quickly, and now, our customers produce labels with high-tech machines. Therefore they require self-adhesive materials that are suitable for special applications in order to manufacture high-end labels.” The warehouse enables the company to deliver even small lots within a very short amount of time. The last years have shown that the Greek market continues to offer great opportunities despite its problems; even during the crisis, Herma experienced continuous growth. Long-term continuity is ensured by Joannis’ son Haris Loxas, who has been active in the company for several years.

Armin Karl Geiger

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