Masi Agricola: Joined Rafcycle to reduce carbon footprint

Wine labelling, Photo: Masi Agricola

ITALY Bruno Boscaini, Production Manager of Italian wine producer Masi Agricola said “We were pleasantly surprised to learn that the release liner for the labels we use in our production could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac, becoming one of the first Italian winemakers to join the Rafcycle concept.”

The Rafcycle programme represents a further step for Masi Agricola towards the production and marketing of wine that’s increasingly more sustainable. A key point for the start of the collaboration was UPM Raflatac’s ability to transform Masi Agricola’s release liner waste, which previously went to landfill, into a valuable secondary raw material which is recycled into new paper.

In Italy, Rafcycle is offered to label end-users through L.C.I. (Lavorazione Cartaria Italiana), a company in paper recovery.  Bruno Boscaini adds: “In the same spirit, for some product lines the glass bottles have been redesigned and, depending on their shape, now weigh 20% to 30% less than the previous design. This has generated a reduction in our consumption of glass of over 660 tonnes a year and, in the collection and recycling stage, represents a saving in terms of greenhouse gas emissions of more than 400 tonnes a year.”

He says the traditional cardboard used for distribution has also been reviewed, and a new honeycomb design has led to a saving of more than 25 tonnes a year of corrugated cardboard. Masi Agricola has also applied for FSC-certification for its cardboard. “At the same time, we’ve also asked all of our label suppliers to supply FSC-certified labels – including those in the UPM Raflatac wine range.”


Andreas Keller

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