MPS – W&R Etiketten signs for their sixth flexo press

Arnaud Fleuren, Area Sales Manager for MPS and Jack Willemsz, owner W&R Etiketten celebrate the purchase of W&R’s sixth MPS press

BRUSSELS • MPS confirms the sale of a sixth flexo press to W&R Etiketten, a Dutch label printer headquartered in Tilburg. Ordered was an EF 430 mm (17”) web width flexo press with eight colours and APC (Automated Print Control) package, joining five MPS flexo.

Signing of the sale took place during Labelexpo Europe in the MPS stand between Jack Willemsz, owner of W&R Etiketten and Arnaud Fleuren, MPS Area Sales Manager, who then together raised a celebratory glass to their successful cooperation. W&R Etiketten has been a loyal MPS customer for many years, since the purchase of their very first MPS press back in 2000. Jack Willemsz had an integral role in the successful inauguration ceremony for the new MPS headquarters in Arnhem earlier this year, delivering a speech during the opening ceremony and selected to push a button that unveiled the new MPS Printing Productivity logo.

Founded in 1992, W&R Etiketten has grown into a specialist in the production of a range of self-adhesive labels: from blank labels to full-colour premium designs. With five MPS flexo presses, two digital presses, die-cutters and their own prepress and design studio, W&R Etiketten is today recognized as a significant player on the Dutch label market. In the food industry, where the company has its primary focus, W&R sees a growing demand for multi-colour, specialized labels with applications requiring print on the backing or the adhesive side of the label. The new EF flexo press ordered by W&R Etiketten is in response to this trend.

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Armin Karl Geiger

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