INDONESIA • Label Summit Indonesia 2014 which took place at Jakarta’s Balai Kartini between 18-19 June saw nearly 50 market leading companies showcasing their products and services to 297 attendees. Held for the first time in Jakarta, the second edition of two-day conference and pop-up exhibition comprised a mix of real life business case studies, panel discussions and technical presentations highlighting the latest printing technologies.
Event highlights included Xeikon’s Filip Weymans’ keynote presentation. Weymans opened the conference with a thought provoking account of how personalization is growing in importance around the world and why packaging is playing an increasing role in triggering positive emotions between brands and the consumer. Weymans outlined how trust in brands is growing at a local level as brands use social media to create and form communities in particular regions.
Another highpoint was the free and frank exchange between the printer panelists Andy Arto of Satyamitra Labeljaya Pratama, Ajanta Packaging’s Ramesh Raju and Ben Testa from Labelhouse. Sharing common challenges they discussed how best to supply end users in different parts of the region by forming strategic partnerships and the difficulties faced in sourcing raw materials compared to other markets such as Europe. Prompting many questions from the audience, they also talked about the pros and cons of digital printing.
Day one’s content was heavily focused on the latest in new printing technologies and applications. Chris Bodger of Mark Andy and Nilpeter’s John Andersen’s presentations on making an informed decision when selecting flexo and combination printing were well-received by delegates. Highlighting the challenges and opportunities, they gave an insightful look into how to optimize the conventional printing and decorating processes whilst achieving production efficiency and reducing operational costs. There was also a series of short presentations exploring the latest in niche technologies including a look at the latest developments in low energy UV systems by Alpha-Cure’s Steve Haines.
The second day covered topics including package printing, next generation materials for high performance and functional labels and branding and design. Stand out sessions included Marco Ogliengo of Zalora Indonesia’s top tips on how to transform your business by using online marketing and social media platforms. He gave his advice on understanding the process, pitfalls and benefits and convincingly demonstrated how the internet can enhance an existing business model.
Also popular was the event’s closing session on best practices to make your company more sustainable. Jouni Komulainen of UPM Raflatac talked about the importance of managing natural resources and measuring the environmental impact across the label supply chain. Ditto Santoso of Tirta Investama (Danone Aqua) shared details of Danone’s worldwide sustainability culture and policies; explaining how the brand had adopted numerous procedures such as reducing water consumption and the weight in its bottle packaging to cut costs and operate more efficiently.