Avery Dennison: Recycling facilities added

THE NETHERLANDS. The company has expanded its PET recycling programme with the addition of two new collection facilities in Europe.

Waste PET liners can now be sold directly to recycling partner Morssinkhof Rymoplast, either at its main plant in Zeewolde/NL or at collection facilities in Lichtenvoorde/NL and Przeczno/PL.


Says Stephan Reis, who is responsible for sustainability at Avery Dennison Materials Group Europe, »Not only is sustainability an increasingly important element of a brand, the owners of brands can generate significant income from liner recycling by eliminating the need to pay for landfill or incineration.For example, 5 million sqm (53.8 million sqft) of release liner waste is currently worth anything from EUR 16,000 to EUR 26,000. Our goal is to link brand owners to the largest number of recycling facilities and make it as easy as possible for them to realise these returns. «

With these two new facilities, more brand owners across Europe can directly benefit from the Avery Dennison recycling programme. Quantities as low as 500 kg (1102 lbs) are accepted – far less than the current 5 tonne (11,023 lbs) minimum quantity for waste pickup. Morssinkhof Rymoplast will reimburse brand owners directly with the material’s value.

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