Tarsus – Labelexpo Europe commits to Brussels for 2017
BELGIUM • The organizers of Labelexpo Europe have confirmed that 2017’s edition is set to remain at Brussels Expo. Home to the biennial event since 1985, the decision was taken following a year-long venue research project. As well as reviewing Brussels, other shortlisted destinations evaluated by site visits included Barcelona, Amsterdam and Stuttgart. Further venue options in Geneva, Madrid, Dusseldorf and Frankfurt were also researched having already discounted other locations based on their immediate suitability.
Lisa Milburn, managing director of the Labelexpo Global Series explains: “Feedback was received and reviewed from over 1,000 exhibitors and visitors and Brussels and Barcelona emerged as the two main contenders for 2017’s show. While an interest in moving to Barcelona was clear, there was more opposition to a location change expressed by those who preferred Brussels and it would have affected footfall. Brussels is also set to undergo a major regeneration project (called NEO Brussels) with the Heyzel Plateau site, where Brussels Expo is based, being redeveloped and its metro and tramway lines being further improved and extended.”