WSPackaging: Realigning operations
USA. The group has realigned its business into four new areas in a move to more effectively communicate its focus on packaging and branding options for different markets. The four new product groups are:
- WSPackaging & Label (includes folding carton and flexible packaging operations, as well as various label types, and printed and specialty tape);
- WSPromotion (includes printed games and other commercial printing products);
- WSAutomation (covers its automated label application options),
- WSTechnology (covers a broad range of new developments that are already commercialised, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. RFID tags and applicators, NFC/near-field RFID, track and trace, serialisation, brand protection, LinerLess and LinerLite fall into this business area).
The corporate branding umbrella remains WS Packaging. MarK MoorheaD, Corporate Director for Marketing at WS Packaging, said: »Our goal for the rebranding was to effectively organise our product offering and brands under appropriate headings so customers can more easily identify the full range of solutions we can bring them to help them achieve their brand growth objectives.«