Xeikon – Expanding partnership in South Africa
THE NETHERLANDS • Xeikon is to further support its customers in South Africa, Zambia, Tanzania, Namibia, Botswana, Mozambique, Madagascar and Mauritius, through an extended partnership with DecoFlex (Pty) Ltd. The announcement comes as the South Africa labels and packaging industry matures.
Vincent van Horenbeeck, Xeikon Area Manager Middle East, Turkey & Africa, explains: “The purpose of label production and packaging is no longer just protecting and informing. Brand owners have discovered the selling power of eye catching labels and packaging.” Sachin Sukhlal, DecoFlex’s Technical Sales Manager states, “The South African packaging and decorating market is well-established and it is a common fact that many overseas companies see it as an important spring board for their products into the rest of the African continent. We expect the digital print market segment to grow rapidly in importance as far as the labels and packaging industry is concerned.”
Established in 1994 DecoFlex (Pty) Ltd became a limited company in 1998 and has since served the flexo industry with its expertise and related equipment. Until now the focus of the business has been on the flexographic printing industry but following the announcement of the partnership DecoFlex will move towards digital print media. DecoFlex has been the agent for Xeikon ThermoFlexX CtP technology since 2013.