Nazdar Ink Technologies – New sales manager EMEA Jim Whitehead with focus on UV LED

UK • Nazdar Ink Technologies appointed Jim Whitehead to the role of Sales Manager, EMEA, in February 2018 with responsibility for sales management of Nazdar’s product offerings in the flexo technology sector to the UK and other European markets.

Having previously worked at several companies including Sericol and Fujifilm, Whitehead has responsibility for sales management of Nazdar branded and OEM private labelled screen, digital and narrow web products. He has more than 20 years’ experience in the printing ink industry.

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Since his appointment, he has been busy evaluating, establishing and maintaining profitable channels for Nazdar products throughout the EMEA region. A particular focus for Jim and his team is the burgeoning UV LED market. Heexplains: “To date, UV LED technology has been adopted more readily in the USA than in Europe, partly due to grants from energy providers to switch to low consumption manufacturing processes. The US bias is unusual as the EU has tended to be the early adopter of new flexo technologies in the past.”

But why would label convertors consider UV LED curing? According to the company, in a nutshell it’s a great way of saving energy – which, in turn, reduces costs. UV LED lamps, like in the home, use far less energy than conventional mercury lamps.

Whitehead states: “Additionally, there is no ozone production, so less extraction is required. Lower heat output from lamps means it is easier to manage temperature-sensitive substrates and – again – less heat extraction is required. Other benefits include a longer lamp life, and the improved print consistency courtesy of the fact that peak output is better maintained with UV LED technology. Finally, there are also increased time efficiencies as UV LED lamps are ready to work in minutes, compared to the long heat up time of mercury lamps.”

Having entered the USA flexo market in 2006 offering water-based, UV, and UV LED technology, the business has grown organically and now has its sights set on the EMEA marketplace.

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