Sihl – Strengthening marketing & communication department

Katja Frey has been announced head of marketing & communication department for Sihl

GERMANY • Sihl GmbH created the position head of marketing & communication to be occupied with immediate effect by Katja Frey. In her new function she will be responsible for the central direction and navigation of all Sihl locations, with a main focus on a strategic development of the various brands and assortment under the single umbrella of the corporate brand. She will report directly to Sihl  CEO Peter Studer.

Katja Frey graduated her business degree with a Major in Marketing and trained as a PR manager (PZOK). She draws on 15 years of experience in marketing & communication, as well as knowledge of the paper and printing industry. Starting as a product manager for fine art papers and specialities in the paper merchant industry, her former position was Head of Marketing and Sales Management in the colour printing industry.

Armin Karl Geiger

Your Opinion