Afinia Label – Personalised Nutella jars with HP and Kmart Australia

Personalised jar labels printed on the Afinia Label L301 Color Label printer (Source: Afinia Label)

AUSTRALIA • Kmart Australia is using Afinia Label’s L301 Color Label Printer, powered by HP thermal inkjet technology, to personalise Vegemite and Nutella jars at the point of sale.

The personalised products became available across Australia in time for the holiday shopping push. The campaign was designed to be marketed to Christmas shoppers, with Afinia Label L301s printing custom color labels with personalized messaging at the time of purchase. Store guests select jars of Vegemite or Nutella that service representatives then print and label on the spot. The labeled jars are then ready for gifting or personal use.


Afinia Label is an OEM customer of HP Specialty Printing Systems (SPS) and manufactures industrial color label printing and finishing equipment. In a recent holiday campaign with Kmart Australia, Afinia Label L301 Color Label Printers were purchased from Rawson Print Co. and deployed across 214 stores to personalise labeling on jars of Nutella and Vegemite.

The Afinia Label L301 Color Label Printer is based on the HP OEM Scanning Imager 850 and offers colour in 4800 x 1200 optimized DPI.


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