Avery Dennison – Label converters target heavy industrial segments

Material for heavy industryl labelling are offered by Avery Dennison (Source: Avery Dennison)

THE NETHERLANDS • Heavy industrial labelling range from Avery will enable label converters easy access to new specialised markets. Due to performance up to +500°C these materials are capable of labelling metal plates, bars and coils.

The new range is set to replace conventional solutions that include riveting or welding plates onto parts, the use of handwritten chalk, or waiting for parts to cool before applying labels. According to Georg Müller-Hof, senior director marketing for Avery Dennison “applying labels as early as possible is important, because quality control and production efficiency depend heavily on traceability and identification.”


The new range currently includes a self-adhesive thermal transfer aluminium label, capable of a temperature up to 375°C, as well as a non self-adhesive aluminium hanging tag material that can withstand 500°C. According to the company both materials offer extremely high abrasion resistance for printed text.

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