Constantia Flexibles – Recyclable label for new sparkling water
USA • Coca-Cola European Partners (CCEP) launched Glaceau Smartwater Sparkling, a vapour distilled spring water with added electrolytes and carbonation for a clean and crisp taste. In cooperation with Constantia Flexibles, CCEP designed a pressure sensitive label in such a way that a message can be seen through the bottle. Constantia Flexibles created a label using inks with the right opacity so that the design could be seen on the front of the bottle as well as on the back of the label, viewed through the water.
Additionally, it was important for CCEP and Constantia Flexibles that the labels be recyclable. Therefore, Constantia Flexibles gravure prints the labels on Avery Dennison’s recyclable CleanFlake material. This is the same material that they use on the original vapour distilled spring water brand. According to both companies, the labels will be retained and used to make new products. The use of this material means that the Glaceau Smartwater business will recycle around 70 tonnes of waste each year. Further, according to Coca-Cola European Partners, the carbon footprint of CCEP’s Morpeth factory will be reduced by approximately 80-100 tonnes of CO2 per year.
Constantia Flexibles and Coca-Cola European Partners (CCEP) introduce a new recyclable label for its sparkling water (Source: Constantia Flexibles)