Product News

Constantia – Labels for launch of premium Beck’s beers

Constantia Flexibles provided beverage brand Beck’s with paper labels to market a trio of new premium beers

AUSTRIA • Constantia Flexibles has helped beverage brand Beck’s bring to market a trio of new premium beers, in bottles decorated with gravure printed paper labels. All three label designs are printed on highly refined white paper to attract the customer’s attention, while a varnish that produces a matte gloss effect has also been used to give the bottles a premium appearance. Additionally, the paper neck labels are equipped with another special varnish that simplifies the handling of returnable empties by UV mark recognition.

Anheuser-Busch InBev is one of the world’s largest brewing groups and Beck’s is one of the group’s most successful brands in Germany. It has recently introduced three new premium Beck’s beers, Pale Ale, 1873 Pils and Amber Lager, with the launch requiring a unique appearance. This was delivered by Constantia Flexibles Labels Division and its use of gravure to produce printed paper labels incorporating UV mark recognition.

Armin Karl Geiger

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