Coveris – New linerless print technology for Aldi meat category
UK • Packaging manufacturer Coveris has used a new printing process in the launch of a new range of linerless labels for retailer Aldi. Combining multiple decorative effects in-line, the printing system works to add a fourth, tactile dimension to the labels to offer a further premium look and feel to the range.
Coveris has used this technology for the launch of Aldi’s new range of steaks. The new range comprises of four lines of British beef steak. Aldi sells over half a million British beef steaks every week.
According to the company, the use of high build silkscreen varnish creates a glossy, tactile stamped effect, while the use of further varnishes and cold foil combine to produce a multi-sensory, luxury appearance.
Coveris was awarded as “flexible plastic pack of the year” at the UK Packaging Awards for the use of reclose technology on Waitrose nut, dried fruit and seed packs.