ESMA – Members praise drupa 2016 as the place to be

Peter Buttiens (CEO ESMA, right) in conversation with Fritz Bircher from the iPrint Institute, the organiser of Inkjet Training Course

THE NETHERLANDS • With ESMA Lounge buzzing with technical talks, the expert team handling questions from various corners of the industry and 22 pavilion members closing deals and establishing new international contacts, drupa 2016 was undoubtedly the show for everyone involved in industrial and functional printing. Organised for the second time at drupa, the pavilions of European Specialist Printing Manufacturers Association included 22 members or technology partners in halls 3 and 6.

For some of them it was the first time as an exhibitor at world’s largest print fair. Inkjet technology has enjoyed particularly strong exposure during the fair which was reflected in the huge interest for the upcoming edition of The Inkjet Conference (TheIJC), organised by ESMA on 5-6 October 2016 in Düs­seldorf.


Founded originally as a screen printing manufacturers association, ESMA dedicated a substantial part of their pavilion in hall 3 to companies which mastered this conventional technology, not least for unconventional and specialist applications.

Whether from the digital, screen and at times even offset printing businesses, ESMA Lounge welcomed visitors who came with specific questions. This new initiative kicked off at the first day of drupa and, supported by a special expert publication, completed the association’s profile as a knowledge body of the industry, responsible for promotion of best practices and innovative processes. The experts on site received dozens of appointments which encouraged the further development of this new ESMA project. Everyone who seeks advice on all issues in the broad scope of industrial printing can visit to learn more about the topics handled by the Expert Team and to sub­mit their question.

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