New decoration process – In-Mould Label Thermoforming
GERMANY RPC Bebo Plastik introduced In-Mould Label Thermoforming – IML-T – this technique applies pre-printed labels to the container during the thermoforming process. The company says the new process offers extensive decoration options for both fresh and long shelf-life foods to create and enhance brand image and identity.
IML-T enables high quality intricate designs in up to eight colours to be incorporated to achieve a better level of finish and greater coverage of the container than direct printing. The process is fully flexible both in terms of the type of container to be decorated and the application of the labels. Labels can be applied to complex designs – from round or rectangular containers, including the recently-launched Bebo Swing and Bebo Twist variants, to multi-compartment versions. The same system can handle different containers at different weights, as well as barrier and non-barrier, and bi-colour packs. A special lacquer can be applied to the labels for barrier containers to enable them to withstand the autoclave process.
Label options include five-sided, three sided, banderole with or without bottom label, two half banderoles with separate bottom label and bottom only, allowing manufacturers to tailor the pack design to their precise product and branding requirements.
“In competitive markets, the intricacies of design and the quality of finish that can be achieved through the IML-T process will enable brands to establish on-shelf appeal and differentiation, something which until now has not been available for high barrier applications,” explains Sales Manager Robert Steinmeijer. “The flexibility of the system also makes it possible to respond easily to market changes and new pack formats.”