Omet – Increased demand for Peel & Seal units
ITALY • A product’s packaging must first and foremost attract the buyer at the moment of purchase, but there is a growing need to include more and more information and promotional strategies to enhance the appeal of the product.
Omet’s Peel & Seal (P&S) unit produces multi-layer, re-sealable or removable labels, either in paper or film, with a maximum of four layers (seven sides) obtained by using two P&S units consecutively. Applications for multi-layer labels include industrial, cosmetic and cleaning products.
In the Italian market a growing number of companies in the label printing sector have required Omet’s P&S unit to expand their capabilities. More than 20% of Omet lines installed in 2015 included the P&S unit, with a substantial increase in requests for the double unit.
The multi-layer labels produced by the P&S device can be wet peel or dry peel: the former are designed to be read like a brochure, with one fixed side and up to seven printed faces; the latter are detachable, allowing one or more layers to be completely removed, ideal for promotional campaigns or coupons.