Primera – New colour label printer LX910e launched

Primera's desktop colour label printer LX910e (Source: Primera Technology)

USA • Primera Technology, Inc., introduces a new desktop colour label printer. According to the manufacturer of specialized digital colour printers, the LX910e is Primera’s fastest-ever desktop colour label printer.

It can handle labels as wide as 21 cm (8.25”) and as small as 19 mm (0.75”). According to the company, this latest addition can print a 10.16 cm x 7.62 cm (4” x 3”) label with 50% coverage in just three seconds. In addition, ink costs are lower due to a new, ultra-high capacity ink cartridge. According to Primera, on the same 4” x 3” label, cost per label is around EUR 0.03 each.


Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and otherspeciality and gourmet foods. The printer is also suitable for manufacturing, laboratory, security, government, retail and other markets.

As features of the LX910e, the company names the following:

  • Print speed: throughput at up to 11.4 cm/sec (4.5”)
  • Interchangeable dye or pigment inks
  • Single ink SKU
  • Low maintenance due to new print head each time they change the cartridge
  • Metal case

According to the company, LX910e sells for EUR 2395.00 (MSRP) and is available worldwide.

Primera’s new desktop colour label printer LX910e (Source: Primera Technology)

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