Siegwerk – Inkjet inks for label printing
GERMANY • The international printing ink manufacturer is set to expand its product portfolio by initially offering UV inkjet inks for labels, and for packaging applications in the future. The company has extended its research and development capabilities and has built a dedicated inkjet laboratory at its Technical Center in Annemasse (France).
With Sicura Jet and Sicura NutriJet the company now offers UV inkjet inks for labels. Sicura NutriJet is formulated to meet the specific requirements of the food and pharmaceutical packaging segments.
Siegwerk sees growing demand for application-driven ink systems and inkjet ink customization in particular. In this respect, digital printing does not necessarily compete with the analog printing technologies, instead it offers printers further opportunities that would not be feasible using any of the conventional printing methods.
Given its capability of coping with short print runs and lead times, digital printing takes label and packaging printing to the next level. Short print runs enable brand owners to adjust and customize print designs easily and thereby differentiate their brands from competitors. Shorter lead times allow printers to react fast to the market and customer requirements. There is an increasing interest in regionalization and personalization of product packaging, which will drive the growth of digital printing technologies, delivering an estimated 16% growth rate in digitally printed labels and packaging (Smithers Pira estimates in “The future of digital print for packaging to 2020”).