Xaar – High Laydown Technology for value-added labels
UK • The new High Laydown Technology by Xaar is now available for printing a range of textured effects on labels, folding cartons and products. According to the print head manufacturer such high-build, textured effects (also called tactile or dimensional effects) can be used to enhance the shelf appeal of products and ensure that they stand out when on display.
Xaar announced the launch of this new technology in September 2018. In addition, further highlighting the company’s continuing innovation, Xaar extended its Xaar 2001+ high performance printhead family to include UV applications such as printing labels and cartons.
High Laydown (HL), is a new technology that adds to Xaar’s range of deposition technologies and enhances Xaar’s growing Intellectual Property portfolio. When incorporated into the Xaar 1003 and Xaar 2001+ printheads, it can be used to print very high levels of UV clear varnish, even at high speed. The Xaar 1003 GS12U can print an 80 micron layer thickness at 25 m/min line speed, or a 50 micron layer at 50 m/min (164 fpm), in a single pass.
According to the print head manufacturer, texture provides a raised effect which transforms standard labels and folding cartons into high-value packaging for products that can command a premium. A recent InfoTrends study (CMYK: The Use of Special Effects in Digital Printing) found that print buyers are willing to pay up to 89% more for textured effects compared to standard CMYK-only work.
As well as adding texture as part of the print process, Xaar’s HL Technology can be used for producing raised foil effects for extra impact. Tactile information effects such as warning triangles required on hazardous products and Braille can also be created without the need for an additional print stage or process.
According to Xaar, digital technology provides a compelling alternative to rotary screen techniques commonly used for printing textured labels. Digital print avoids the need for custom rotary screens, which can be time-consuming and costly to produce, as well as often needing to be outsourced to specialist suppliers.
As the company continues, temoving this requirement means that adding texture is now within reach for short and medium label runs using Xaar’s HL Technology; previously rotary screen techniques may have been too expensive to offer this feature.
Xaar 2001+ for UV applications
Separately the Xaar 2001+ family, announced in 2016 for ceramics applications, has been extended for UV print applications. This high-performance printhead optimises production output with exceptional print quality at high line speed.
A digital press enabled with the Xaar 2001+ UV printheads now makes possible printing at 720 dpi resolution for sharp edges and clean, crisp text. With the Xaar 2001+ GS6U, it is possible to print 720 x 720 dpi at up to 60 m/min (196 fpm) line speed (6 pL binary), or 720 x 720 dpi at up to 25 m/min (82 fpm) line speed (4 grey levels 6, 12, 18 pL).